Glancee + Facebook = Orwell’s Big Brother in Spades…..

올 3월에 좀 알려진 glancee. 페북이 또 인수합

On Monday, ReadWriteWeb reported that Facebook had purchased “ambient location” tracker Glancee.  And then I got worried….

For those of you that aren’t familiar with the term “ambient location” tracking, think about your smartphone or even your regular old-fashioned cell phone.  Each of those devices has what some carriers called a “personal GPS”–and we’ve seen on TV cop procedural shows how these passive tracking devices can help locate a crime victim (yes, let’s prey on people’s paranoia.)  Well, “ambient location” is like that.  Glancee, and other “ambient location” trackers such as Highlight, basically track you through an app that runs in the background of your device all the time.

But they don’t tell you what they’re doing with tracking your every single move.  That’s what creeps me out.

Glancee’s co-founder Andrea Vaccari described the product as a “social discovery” facilitator–it can tell you who’s around you at any time.  YOW! WOW!  That sets off a whole lot of bells and whistles for me.  As I maintained back when the biggest threat to female safety was Foursquare, I don’t always want my social network to know where I am all the time.  Maybe that’s because I didn’t grow up with helicopter parents, and I rather enjoy my privacy (and safety.)

Combine “ambient location” tracking with Facebook (which is set to release its IPO on May 18,) something akin to Big Brother happens:  Facebook, the world’s greatest gatherer of our personal information now becomes the place where all of our geo-location information is gathered, perhaps without us even being aware that it’s being gathered, let alone shared with Facebook’s “partners.”

As it is now, Facebook gathers information on our news consuming habits through a number of “social sharing” apps, and gathers a bunch of other information through what appear to be silly, harmless polls and questions.  Not to mention SocialCam, the latest app to gather up information from you, through an app, and into Facebook.

Combine SocialCam with Facebook (and its interest in facial recognition software) and Glancee and well, guess what Mr. and Ms. Consumer: you’re being tracked by your favorite brands!

And then, how far are we from Rollerball and corporations replacing the government–because we *love* them so very much??

Just a (frightening, creepy) thought….

 

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